Stop the guesswork... and start creating the challenges your audience wants, needs, and will BUY from!
So you want to run a challenge?
That's GREAT! Challenges have helped me build my business from scratch to our family's primary income stream to a multiple six figure income.
They've helped me put thousands of my ideal potential customers on my email list. And they've converted my audience from lead to PAID CUSTOMER at astronomical conversion rates (seriously, the top conversion I've had on a challenge is 60%!)
Through challenges I've made lifelong friends and connections. It was on my very first challenge that I met my good friend and business buddy Terra Milo, who has been teaching technology to entrepreneurs for years.
Challenges have also massively benefitted my audience. I've seen many lives and businesses completely changed by participating in one of my challenges. People are suddenly able to open up new avenues in their businesses, improve their confidence, and finally create income.
The long and short of it is.... challenges WORK.
Terra and I love teaching people about challenges because they are a marketing method that you can feel 100% awesome about. Your audience gets to transform, you get to have fun/connect/enjoy the process, AND let your business grow in giant leaps with each challenge you run.
But as soon as you decide to run your own challenge... there are SO MANY QUESTIONS!
Almost every week, people ask us how to create their own challenges that will have a true impact on their audience and business.
How do a pick a topic for my challenge?
How much of my information do I give away for free and how much do I keep in my paid products?
How do I get my challengers to stay engaged and not drift out of my challenge?
How do I make the transition from a free challenge to my paid products without feeling awkward and uncomfortable?
How do I get people to register?
How do I set up all the tech stuff?
etc... etc.... etc...
It's enough to make your head spin!
It's easy to get overwhelmed. We had the exact same questions when we first started using challenges. But we discovered... it's not about the details, it's about keeping in mind the 5 important elements of a challenge that make it truly work:
1. A message that drives people to register
2. A setup that encourages engagement and gets people sticking through to the end.
3. A smooth and clear transition from free challenge to paid offering
4. A powerful promotion plan to get the word out about your challenge
5. An understanding of the tech elements that create a smooth experience for your challengers
We discovered that if we had these 5 elements in place, our challenges had a huge impact on our audiences and our bottom lines. We realised that instead of answering people's questions about details (that weren't helping them make the impactful challenges they truly wanted) it was time to teach the underlying concepts and principles that have made our challenges have such a huge impact on our audiences and businesses.
Once you learn these 5 elements and how to use them to inform the detailed decisions in designing your challenges you will be able to move your business forward by giant leaps instead of inches.
Helping you do just that... is why we decided to create Challenges with Impact.
What is it?
Challenges with Impact is a 6 module online course to create challenges that impact your audience, business, and bottom line.
In each module, we cover one aspect of creating impactful challenges:
Module 1: Crafting Your Message
Module 2: Design for Engagement
Module 3: Convert with Ease
Module 4: Powerful Promotion
Module 5: Tech Confidence
Module 6: Scaling Up!
Each lesson includes exercises that are designed to be done on the spot, so you can apply what you are learning to your business as you go.
By the end of the 6 Modules, you will have a fully designed challenge and promo plan to apply immediately in your business.
You will know exactly how to set up the technology you need to register people, deliver the challenge, and give them an amazing experience.
You will know how to build your business from challenge to challenge. This is not just about creating ONE impactful challenge, but rather building your business by leaps and bounds through regular challenges.
Who are we?
Niamh Arthur (aka Challenge Queen)
Niamh's primary business is teaching video making and marketing and speaking about Connection Marketing (a term she invented to mean marketing that's non-manipulative and beneficial for you AND your audience. She has two incredible floppy-haired kids that look like her mini-me's. She's been running challenges NONSTOP since her first challenge back in 2015 (or 2014, she can't actually remember!)
Terra Milo (aka Tech Goddess)
Terra Milo has been teaching technology to entrepreneurs for over 7 years. She's an expert at taking the complicated and frustrating tech tools and making them simple and easy to use. She is all about empowering entrepreneurs to have confidence in their ability to execute their vision. When she's not teaching tech she's snuggling with her cat and coming up with new and creative ways to decrease her plastic usage.
6 x Modules including practical exercises to apply what you are learning as you go, all the training slides, and recorded Q&A sessions from past students.
Tech Demos: click-by-click tutorials for Squarespace, Wordpress, MailerLite, and ConvertKit.
Lifetime Access to the Challenges with Impact Course
Special Bonus: Ongoing 60-minute pure Q&A webinars every 6-8 weeks with us that you will be invited to attend LIVE. (This will give you the opportunity to see how challenges can be applied in many different situations, and learn from each other.)
Special Bonus #2: Facebook Connection Group: Connect with your fellow CWI students to share your challenges, poll people on your ideas, and invite each other to your challenges!
Bonus #3: My Challenge Toolbox (Discover all the tech and tools we use to run challenges.)
Bonus #4: My Promo Plan and Map (See how I map out my promo-week for each challenge and adapt for your promotion.)
Bonus #5: An email swipe file containing templates for your welcome email, reminder emails, and daily challenge emails.
When is it?
This course is completely self-study. When you sign up today you'll find all of the modules ready and waiting for you to dive into. You will retain access for the lifetime of this course, so you can go back through each time you run a challenge.
The date and time for the bonus Q&A webinars are announced within the Challenges with Impact program. If you can't make the time, the webinars will be recorded and added to your course material and you will have the opportunity to submit your questions in advance.
How much is it?
Join Today for only $497 for lifetime access to the full Challenges with Impact course as well as all the bonuses!
(Or $400 if you are a member of Light It Up Video Marketing!)
When should I decide?
The course is open for registration until April 16th at midnight PST.
If you are excited to get going and use the time you are spending at home during the current global pandemic to go through the course and create your own challenge to support others in this time... hop on in! Click the button below to register.
If you are overwhelmed and want to have a little breathing room, then review all the information and let it percolate so you can make a decision when the timing feels better for you. Bookmark this page and join the notification email list and we will remind you regularly (without pelting you with emails!) until the course closes.
Module 1: Crafting Your Message
You will create the most important part of your challenge: The message. How will your challenge solve a problem or transform your audience member's life? Here you will learn how to enter your audience's world and use their existing motivations to bring them to your work and your world.
When you use the right messaging you will never have a problem finding challengers who are ready to dive in and commit to your challenge.
Module 2: Design for Engagement
Challenges slowly dwindle and die without audience engagement. In this week you will learn how to hit the 4 Pillars of Engagement and design an experience that encourages your audience to take action and complete your challenge.
Here we will also create your challenge delivery plan and choose the right challenge length for your topic and audience.
With the 4 Pillars of Engagement in place your challengers will stick with you to the end and get the full benefit of your challenge.
Module 3: Convert with Ease
You will discover how to make the transition from challenge to paid offering in a smooth and comfortable process. You will learn when to introduce your offering, how to position it, and present it as a logical next step from your challenge.
You don't need to switch to "sales mode" or try to use tactics on your audience, but instead share your offering from the heart.
Instead of feeling sold to, your audience will feel empowered to make the right decision for them. This preserves the connection and good will built during your challenge while making sales.
Module 4: Powerful Promoting
A challenge is nothing without challengers. In this week I will show you how I have grown my challenges exponentially over time. You will learn how to use simple and connected strategies to share your first challenge and grow from challenge to challenge.
You will also learn what to do at the end of each challenge to set up for an even more impactful next challenge.
When you use the powerful promoting strategies you will be able to grow by leaps and bounds from challenge to challenge while doing LESS work each time.
Module 5: Tech Confidence
You will see step-by-step tutorials to help you create all the tech setup you need to run a successful challenge. You’ll learn how to guide your challengers through the whole process with ease… everything from your challenge landing page (where people register for your challenge), to the daily emails and how to batch and schedule your posts.
When you feel confident about your technology, it shows. You’re more empowered, professional and relaxed, and your challengers can feel it.
Module 6: Scaling Up!
This is not just about your first challenge. In this module, you'll learn how to use your numbers and results to know what to tweak in your challenge so it gets more and more effective each time you run it. We will also look at free scaled challenges (so you can accommodate thousands of people EACH challenge) and paid challenges.
When you know how to level up your challenge each time and accommodate more challengers you will go from strength to strength and scale your business FAST and efficiently.
When you join you'll get access to...
Your Questions Answered
I have no idea what to do a challenge on, will this course help me?
Yes, in Module 1: Crafting Your Message we dive into how to pick a challenge topic that will both appeal to and help your audience. Even students who start with an idea change it after going through this module and realising they have more powerful (and simpler) topics they can pick.
Do you have a refund policy?
Yes, we have a 7 day no-questions-asked refund policy. If you decide this isn't for you within 7 days of joining, simply send us an email and we will refund your purchase. To support the students in moving forward together we do not offer refunds beyond the 7 day cut-off.
I am a coach or consultant with a service-based business, can I use challenges?
Yes! Coaching is a perfect business to use challenges in as it allows your audience to get to know YOU better, and get a solid preview of your work. By having results in your challenge your audience will get a clearer idea of how you can help, and by getting to know you they will be more comfortable to reach out and get your direct 1 on 1 help. Module 1 will help you choose a topic that best introduces your work to your audience.
Are there any business that DON'T work with challenges?
While most businesses (and particularly online businesses) work really well with challenges, the only real exception is when you are selling art or entertainment direct to the consumer. If your business provides any kind of transformation or change, a challenge will help your audience get to know you and your work. We have had past students in many industries, including (but not limited to): yoga, nutrition, health/wellness, singer/songwriter, dance, art teaching, life coaching, business coaching, money coaching, fitness, wellness, homeschooling, healing, time management, and more.
I don't have anything to sell yet, how will this help me?
You can use challenges to get to know your audience and build your list. You will be able to position yourself in your industry and become the go-to person in your field. When you DO have something to offer your challenges will have established a powerful relationship with your audience.
I'm not sure about the timing. When will you be offering this again?
While we hope to offer Challenges with Impact again in the future (we usually offer it a couple times a year) we cannot guarantee that we will open it again. Things are somewhat in flux at the moment.
When you join you get lifetime access to the course and full program, so you can join now and work through it when the timing is right for you.
I'd like to join, but I'm worried about the tech setup. How will you help?
This may surprise you, but most of our students start out with very little tech knowledge. Module 5: Tech Confidence has step-by-step and click-by-click demos showing you how to do the entire challenge setup from your emails, to your landing page, to your posts. We’ll show you how to create your challenge using Squarespace, Wordpress, MailerLite, and ConvertKit.We’ll show you how to create your challenge using Squarespace, Wordpress, MailerLite, and ConvertKit.
We also regularly use screenshare on our Q&A webinars to help our students with anything they are coming across that they don't understand.
Do I need to have a website and an email list?
One big benefit to holding a challenge is to grow an email list. In CWI, we will teach you how to use MailerLite, which is free, or ConvertKit, which has a cost. We’ll also show you how to run a challenge without collecting emails (although we strongly recommend that you do).
You don’t need to have a website to run a challenge. You can use your email program like MailerLite or ConvertKit to create a landing page and collect email addresses. In CWI, we’ll show you step-by-step how to use MailerLite and ConvertKit if you don’t have a website.
I'm a member of Light It Up Video Marketing, how do I get my discount?
Check your emails and our private group to get access to your coupon code.
Things are crazy right now, is it even a good time to run a challenge?
We worried about that too when we first started to get notices about lockdowns, quarantines, and social distancing. But what we've discovered is... it's a better time than ever to run a challenge. Niamh was running a video challenge when this all started happening and her challengers were so grateful to have something positive, forward-looking, and connected to take part in every day. It took their minds off of being stuck at home and scared.
You might want think about what kind of challenge can best support your audience in the difficulties they are currently facing. Challenges that help people learn a new skill, break a bad habit, create something new, and tap into their best selves are particularly needed right now.
Didn't find your question answered here?
Send us an email at firstname.lastname@example.org and we'll get it answered!
What Past Students are Saying:
My private Face Book Group members are telling their friends about our up-coming 8-Day Challenge which will lead into the next paid program. Thank you, Niamh, for the terrific tools provided in the CWI training!Donna Iona Drozda
Niamh breaks down the key components of a challenge in a really simple yet effective way so you know exactly how to put all of your ideas together to create a successful experience for your challengers and for you!"
Niamh's support really helped me to know what turns to take when I wasn't sure what to do next. All of her suggestions were right on, and my first challenge allowed me to grow my list with 150 (very engaged!) potential students and clients.
It went so well, I am adding it in quarterly. If you step into CWI with Niamh, it will change what's possible for your business."
Niamh Arthur is unusual in her ability to combine both detail and vision and add a dose of compassion as well. I learned how to guide my tribe along a path that gets them to their goals with a desire to buy my product at the end.
At this moment, I am putting the finishing touches on a 5-day challenge called “Happy Habits for Your Neck and Shoulders,” which I will launch in about 2 weeks. I have reread and reread the course materials, always finding my questions answered.
I’ve never felt so confident and intelligently directed in what I’m doing. If you want to launch a challenge, this is the course for you! It is rock solid and inspirational at the same time."